The IT World and Organization


Business is a socially legitimate activity that derives its directly to exist by economic effectiveness and the legitimacy it creates for alone, for its traders, and for their wider network of constituencies. It is in debt for its social legitimacy to the trust that inspires in employees and contemporary society at large; to its joint venture with governments and other professionals in fixing problems of social importance, and to its enduring dedication to delivering economic benefit that provides the public good.

The Information World

In the developing world, you will find two key economic routines or planets: a bulk-processing universe yielding products that essentially congeal resources after some knowledge within Marshall’s ideas of reducing returns, and a knowledge-based part of the economy that makes increasing-returns digital commodities, just like Hewlett-Packard’s personal computers. Companies inside the knowledge world often have procedures that amount both worlds. But more often than not, high-tech corporations separate their knowledge-based business from their bulk-processing ones.

The Management Environment

In the understanding world, competition is definitely not a basic exercise in bargaining although a series of quests to deliver the next technological winner–the next money cow. In this milieu, managers have to be even more mission-oriented than production-oriented. They should organize section units of people–those who are able to deliver the subsequent product that can help a company rich–in small teams that statement directly to the CEO or to the board of directors.

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